Please find below a copy of a press release issued on behalf of Esure.
Esure gives ‘Safe Drive, Stay Alive’ rights to ground breaking road safety app for smartphones
A ground breaking smartphone app has been handed over to a leading Surrey based road safety initiative – Safe Drive, Stay Alive(1) by insurance company esure. The app automatically blocks all visible and audible notifications to mobile devices while a car is in motion, helping to ensure that young drivers are not distracted by texts, calls or beeps whilst behind the wheel (travelling above 10mph).
This app – originally created by esure – aims to aid Safe Drive Stay Alive’s (SDSA) venture in helping save the lives of young motorists who are involved in road traffic accidents by ensuring young drivers resist the temptation to ‘text and drive’.
Safe Drive, Stay Alive is an award winning initiative managed by Surrey Fire and Rescue Service which alerts young drivers and passengers to the dangers associated with driving. Since its debut show in 2005, the innovative road safety campaign has been attended by 80,000 young people who have seen one of 137 hard-hitting performances.
The live stage show – which is based around a filmed reconstruction of a road traffic collision and powerful personal testimonies of loss and tragedy from members of the public and the emergency services – will return in late 2013 for its eighth year running. During this period, the amount of young driverswho have been killed behind the wheel in the Surrey area has fallen dramatically by 53 per cent.
The DriveOFF app, whichis free to download, has already had 1,021 downloads since its launch in August 2012 and will now fall under SDSA’s ownership. The initiative will be urging all attendees, past and present, to download the app to help remove any temptations they might have of checking or answering a mobile whilst behind the wheel.
Adrian Webb, Head of Corporate Communications, at esure said: “We are very proud to have been a sponsor of Safe Drive, Stay Alive since the beginning; the Surrey based initiative has helped to educate more than 80,000 young people across the county over the last eight years on the dangers associated with driving, including the circumstances that lead to a crash and the devastating consequences that follow.
“We really hope that the DriveOFF app can make a real difference to SDSA by helping contribute to the fantastic work they have already done in raising awareness of road safety and reducing the number of accidents involving young drivers in the county”.
Russell Pearson, Chief Fire Officer, Surrey Fire & Rescue Service adds: “Surrey Fire and Rescue Service greatly appreciates the longstanding support given by esure which has helped to ensure the delivery, to date, of 137 Safe Drive, Stay Alive performances in Surrey.
“esure’s generous donation of the ‘Drive OFF’ App to Safe Drive, Stay Alive will significantly add to our ability to positively influence young people’s attitude to driving and provide a practical means for them to implement and maintain safer driving habits throughout their driving lives”.
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esure’s press contacts:
For further information please contact the esure press office at Mischief PR on 020 3128 6537 or email email@example.com
An ISDN line is available for radio interviews
Notes to Editors:
(1) Safe Drive, Stay Alive is an annual event which takes place at Dorking Halls in Surrey. The performances run during November and are attended by groups of 16 – 19 year old school and college students and other young people from across the county. Since April 2005, 80 000 young people have seen one of 120 performances. For more information and how to book check out the Safe Drive, Stay Alive web pages.
(2) Travelling at over 10pmh and is currently only available on Android smartphones
(3) http://bit.ly/ZW8hlr – the app for Android can be downloaded via this link