From 1 October 2021, the introduction of Natasha’s Law will change the requirements for ‘pre-packed for direct sale’ (PPDS) food labelling in England, Wales and Northern Ireland.
This new legislation is being introduced following the tragic death of teenager Natasha Ednan-Laperouse who died in 2019 after suffering an allergic reaction to sesame seeds: the undeclared ingredient in a pre-packed baguette. As there was no specific allergen information on the sandwich packaging, Natasha assumed it was safe for her to eat.
PPDS is food which is packaged at the same place as it is offered or sold to consumers and is in this packaging before it is ordered or selected.
Buckinghamshire & Surrey Trading Standards has been supporting local schools and catering outlets, including Krispy Kreme and KFC, to ensure they have comprehensive policies and procedures in place ahead of the introduction of this new legislation.
Deputy Business Team Manager Andrew Pollard said: “Our professional team of qualified experts offer an award-winning Primary Authority service, helping businesses manage relationships with local authorities across the UK, simplifying regulatory processes and reducing the cost of compliance. We have been working with our members to provide business advice and support, to ensure that everyone understands the new changes to the law and the actions they need to take ahead of 1 October.”
Twelve15’s Regional Catering Manager Mary Shipley said: “We provide catering solutions to a wide range of school settings in Surrey, and we feel it’s important to help young people to make good food choices that will have a positive impact on health and wellbeing. From 1 October schools will be required to list all ingredients and emphasise the allergens on the labels of food made on site which is pre-packaged – such as snacks, sandwiches, wraps, salad pots or cakes. Food safety is our top priority, so it has been incredibly reassuring to receive expert advice from Trading Standards to ensure we have effectively amended our policies and procedures to meet the new requirements.”
Compliance & Safety Manager at Krispy Kreme, Jonathan Fretwell, said: “Customer experience is at the heart of our business, and we welcome the new food safety measures. Whether you buy your Krispy Kreme doughnuts from a Krispy Kreme store or one of our retail partners, our collaboration with Trading Standards ensures that we have interpreted the new regulatory requirements correctly and we have robust policies and procedures in place.”
For more information about the new legislation, please visit the Food Standards Agency website. For business advice, please contact Buckinghamshire & Surrey Trading Standards at firstname.lastname@example.org or call 0300 123 2329.
Notes to editors
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